Wednesday, November 11, 2009

Sri Lanka Small Miracle



www.slmfa.gov.lk

Sri Lanka Small Miracle -
Sri Lanka Tourism officially launched its new logo and tagline Sri Lanka Small Miracle yesterday (23)with the ushering of peace in a new era.

Addressing the guests and media via a live feed from Temple Trees at the launch of Small Miracle at the BMICH, President Mahinda Rajapaksa declared 2011 as Visit Sri Lanka Year.

In keeping with this theme, a series of activities and events have been planned in 2011 to lure in more tourists to the island.

The President said: Having regained peace, my vision for development of tourism has become a reality. The rebranding is an integral part of the repositioning strategy of Sri Lanka Tourism, and comes at an opportune time with the dawning of a new era of peace in Sri Lanka, where there are much expectations and opportunities in the tourism industry.

Managing Director of the Sri Lanka Tourism Promotion Bureau Dileep Mudadeniya, said The objective of the Sri Lanka Tourism re-branding exercise was to create a single core idea that can change peoples perception of the country.

The challenge faced by Sri Lanka Tourism during the brand strategy planning session in 2006 was to find an idea that embraces the truth of the country, which is relevant to the potential visitor; then communicate that idea through every material item produced, thus establishing an integrated marketing communication approach, he said.

Sri Lankan tourism industry has a great potential in the future. In 2008 Sri Lanka Tourism was able to earn economic events worth around US$ nine trillion and we hope that in the future Tourism will be one of the major foreign exchange earning industry, Chairman of the Sri Lanka Tourism Promotion Bureau, Bernard Goonetilleke said.

Source: dailynews.lk
Posted by Ranga Jayawardene at 10:33 PM
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1 comment:

  1. NoEalamInSLNovember 12, 2009 at 2:53 AM

    The ideal dream of mine in Sri Lanka is the day all Sri Lankans:

    1. Live in harmony with all ethnic groups
    2. Trust each other as a nation with zero discrimination towards other ethnic groups
    3. Treat Sri Lanka as their own motherland whole heartedly despite their origin or ethnicity
    4. Enjoy freedom and democracy
    5. Enjoy self-sufficient Sri Lanka

    My dream can only be achieved if:

    1. Elam dream is erased: strict laws for communal provocations and separatism
    2. Equal rights for all are assured: no barriers for race, gender, age, language
    3. Sri Lanka is accepted as a Buddhist state and safeguards a multi-ethnic, multi ethnic, multi-cultural society for all ethnic groups
    4. Government maintains law and order and has zero tolerance for corruption, discrimination and maintains transparent, democratic governance
    5. Sri Lankans choose politians based on their work and actions and not on face value to safe guard ethnic harmony, democracy, development and a sovereignty.

    NoEalamInSL

    ReplyDelete

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